Insights are a combination of:

  • Graphs
  • Row reports
  • Actionable tips
  • Pass/Fail threshold 
  • Custom Notes 

In total, you will see upwards of 100+ insights based on your data. Think of them as an ongoing automated analytics audit of your account providing you with insights on what's going well and what's not going well. 

Each insight has been curated by our team and is broken down by:

  • Marketing Channel
  • User Behavior
  • Enhanced eCommerce
  • Data Foundation 
  • ..and more

Each insight has a pass/fail threshold default that you can customize (notice the Cost Per Transaction metric):

You'll then see more details about the insight including actionable tips:

You'll see one or more row reports that are added to each insight for further analysis:

And finally, you have a place to leave notes on each insight to stay organized with your team:

If you're on our Silver Plan then we also work with you to set up custom insights that are especially unique to your business. 

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