Insights are a combination of:

  • Graphs
  • Row reports
  • Actionable tips
  • Pass/Fail threshold 
  • Custom Notes 

In total, you will see upwards of 100+ insights based on your data. Think of them as an ongoing automated analytics audit of your account providing you with insights on what's going well and what's not going well. 

Each insight has been curated by our team and is broken down by:

  • Marketing Channel
  • User Behavior
  • Enhanced eCommerce
  • Data Foundation 
  • ..and more!

Each insight has a pass/fail threshold default that you can customize. Be sure to check out the Cost Per Transaction metric beneath the graph:

Customize your Insights

Set your own pass or fail threshold, and configure alerts for this insight! Once you apply this update then all teammates will see this change reflected as well. You can update this information as often as you need to.

Actionable Tips

Below the graph, you will find even more details about the insight including actionable tips!

Row Reports for further analysis

You will also find additional insights with row reports broken out by Product, Category, and Source/Medium 

Add Notes! 

Stay organized by leaving your own notes, questions, or ideas to address this insight. Your teammates can view and respond as well.

Want more Insights?

If you're on our Silver Plan then we will work with you to set up custom insights that are especially unique to your business. Chat us to learn more!

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